Lae Biscuit Company Teams Up with Cronulla Sharks

In a groundbreaking development for Papua New Guinea (PNG) rugby league enthusiasts, Lae Biscuit Company Limited, a proud local manufacturing company and dedicated sponsor of sporting teams, has officially formed a partnership with the renowned NRL club, Cronulla Sharks.

Represented by their esteemed board chairman, Ian Chow, who is currently in Australia, Lae Biscuit Company Limited has been engaged in close discussions with the club for an extended period. The fruitful outcome of these negotiations will now manifest with the company’s logo, particularly its renowned Snax brand, proudly adorning the Sharks’ jersey.

Lae Biscuit Company will become the second business in PNG to feature its logo on an NRL team’s apparel, following in the footsteps of Trukai Industries Limited’s successful sponsorship with the North Queensland Cowboys.

During his recent meeting with Cronulla Sharks CEO Dino Mezzatesta, Chow extended a mutually beneficial sponsorship offer, encompassing both Lae Biscuit Company and its affiliated team, the Lae Snax Tigers. Remarkably, this landmark collaboration has been achieved without any form of assistance or collaborative support from the PNG Government, underscoring the company’s independence and commitment to promoting PNG rugby league.

“Without a doubt, this Sunday’s highly anticipated clash between the Sharks and the Warriors will witness our logo prominently displayed on the shorts,” exclaimed Chow, expressing his enthusiasm for the upcoming game.

Furthermore, this partnership brings an added boost in the form of an exclusive three-day training academy for the Lae Snax Tigers. Under the guidance of experienced Cronulla Sharks training staff, who themselves are former NRL players, including the illustrious premiership-winning captain Paul Gallen, Michael Ennis, and Andrew Fifita, the Tigers will have the opportunity to refine their skills and learn from the very best.

The collaboration between Lae Biscuit Company Limited and the Cronulla Sharks represents a landmark achievement for PNG rugby league, highlighting the growing recognition and support the sport enjoys both domestically and internationally. With the Snax brand set to grace the NRL stage, fans across Papua New Guinea eagerly anticipate a new chapter of success and excellence for their beloved teams.

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